1. Be passionate
Don't be afraid to show your customers how much your business means to you - if you love what you do, there's a good chance others will too!
2. Stand for something
Whether it's sustainability, preserving local traditions or just plain old fun - make sure your customers know that your stand for something! This will help your business and brand resonate with travellers and give them even more of a reason to visit.
3. Experiment with new ideas
One of the great benefits of being a small business is that you can move quickly and try new things. It's also important to adapt in order to integrate new technologies e.g. allowing customers to pay and book via mobile.
4. Listen to feedback
Listen to your customers! Whether it's positive or negative feedback - it's all useful. Listening to your customers will allow you to not only make proactive improvements, but also prevent any bad reviews before they happen!
5. Pride yourself on customer service
Customers remember how they were made to feel during an activity or experience - it's how they'll remember you! Focus on customer service and make sure they feel looked after, respected and valued. Providing legendary customer experiences will maximise the chances of your customers not only returning, but also recommending you to their friends!