What are Tab Gift Cards?
Gift Cards are inspired by the incredible global response to helping independent businesses during the COVID-19 crisis. We saw how many people wanted to support their favourite businesses, and Gift Cards are a way for them to be able to do that.
Gift Cards enable your loyal guests (and new ones) to pay now for future stays - giving customers the opportunity to support your business even if they do not intend to redeem their Gift Card.
Transfers will be possible, so your guests can purchase Gift Cards for friends and family too if they wish!
How to make the most of your Gift Cards
Once you've set up your Gift Cards page, created your packages and perks, and added your personal message to customers, all that's left to do is share your profile!
Wondering where to start? Here are 5 tips to get your Gift Cards out to your loyal guests - as well as any future customers!
1. Offer great perks!
Lots of customers are still thinking about their future travel plans, even during the global lockdown! A great way to incentivise them to invest in a Gift Card is by offering great perks that come with their voucher - so they know it's worth their while to book now.
Perks you could offer might include a discounted stay, a free night, a free drink, a yoga class, or a surf lesson!
2. List a variety of Gift Cards at different price points
By offering your customers a wide variety of Gift Cards with different perks and at different prices, your customers are sure to find something that suits them and their budget!
3. Mobilise your email contacts
Do you have a newsletter you send to your guests, with regular updates about your business?Consider sharing your Gift Cards page along with a heartfelt message to your customers - you might want to mention the impact that the global lockdown has had on your business.
Alternatively, you can highlight any discounts or perks you're offering your customers - especially if you have lots of repeat customers who come back year after year - as a way to encourage them to buy Gift Cards now!
4. Promote your Gift Cards page on your website
While customers might be hesitant to make direct bookings right now, by sharing your Gift Cards on your website, any customers who were considering a future direct booking might be tempted by one of the perks on your Gift Cards page!
5. Make the most of social media
Social media platforms are a great way to get the word out about Gift Cards.
Instagram
From Instagram posts to Stories, you can create a compelling visual narrative to encourage customers to support your business at this difficult time. Why not share a personal message or a video talking to your customers about the unprecedented impact of the global lockdown? You can also include this on your Gift Cards page!
Customers worldwide are keen to support independent businesses during the crisis, and Gift Cards is the perfect way to do so! You can also share the Gift Cards link on your Stories, or place the link on your profile page so customers can easily find it.
Facebook and Twitter
You can post or Tweet your Gift Cards link, with some more information - such as a personal message to customers - to get the word out!
If you have any questions about your Gift Cards page, please don't hesitate to get in touch with the Tab team. We're here to help!
